Introduction to my Focus Group

On this page I have displayed the members of my focus group that I will be using throughout my research into school and music magazines. The information and knowledge that I hope to gain of media consumption and various magazine opinions will help me to create final products that will appeal to my target audience. I shall decide my particular target audience at a later date and it may appear that I will choose a different audience for each of the magazine categories.

My Focus Group Questionaire Questions

1) Are you currently a student?

2) (If the answer to the previous question is Yes then please answer this question.) Do you attend a school or college?

3) (If the answer to question 1 is Yes then please answer the following question.) What subjects are you currently studying?

4) (If the answer to question 1 is Yes then please answer the following question.) What qualification of course are you currently studying? e.g. B-Tech, A-Level.

5) (If the answer to question 1 is Yes then please answer the following question.) What is your favorite subject?

6) How do you travel to school, college or work?

7) Do you have either a part time or full time job? If yes please describe.

8) How much money do you earn on average over a period of a month? Or how much pocket money do you receive if you receive any?

9) Do you plan to go onto further education after your current education, i.e. University? And if Yes then please describe which subject you wish to study.

10) Do you attend any clubs or organized events in or out of school/ college?

11) What hobbies or interests do you have?

12) Does your school/college have a magazine?

13) (If the answer to the previous question is Yes then please answer the following question.) Do you regularly read the school magazine?

14) How often do you read a magazine?

15) What magazine in particular do you consume?

16) What would you like to see featured in a student magazine?

17) How much money would you pay for a school/ student magazine?


Monday, 28 September 2009

Focus Group Member: Joshua Ellis


Joshua Ellis is 16 years of age.
He enjoys gaming and listening to music. He keeps a keen interest in technology and recent development and research in latest technology and gaming. He often reads the "official Playstation" magazine, although he only purchases the magazine if there has been a development of an interesting subject associated with gaming and technology. Josh likes to keep 'up-to-date' with the latest technology and apps (applications).

Josh has a good understanding and general knowledge of media and the media industry.
I believe that Josh will be a good member of my focus group as he has a variety of knowledge within the media and technology industry. Therefore I will gain a good variety of opinion and knowledge from Josh and this will benefit my research.

Josh's answers to my questionnaire:


- Josh is currently a student at a local Grammar School sixth form. He studies Business and Economics, Biology, Media Studies and Chemistry. All his subjects are A-level qualifications.
Josh's favorite subject is Biology.
- Josh regularly travels to school on a balance of taking a lift by car or part driving, part walking.
- Josh is currently un-employed but he does receive pocket money.
- He has no thoughts or plans for university or further education at this time.
- Josh does attend frequent airsofting matches which he thoroughly enjoys.
- He enjoys cycling, games, current affairs and socializing.

- There is a form of news letter produced at his school and he sometimes reads this for relevant information.
- He rarely consumes magazines but he does read the 'Official Playstation' magazine.
- Josh feels that a section about school news would benefit in a school magazine.
- He most likely would not purchase a student or school magazine if it had a price.
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