Introduction to my Focus Group

On this page I have displayed the members of my focus group that I will be using throughout my research into school and music magazines. The information and knowledge that I hope to gain of media consumption and various magazine opinions will help me to create final products that will appeal to my target audience. I shall decide my particular target audience at a later date and it may appear that I will choose a different audience for each of the magazine categories.

My Focus Group Questionaire Questions

1) Are you currently a student?

2) (If the answer to the previous question is Yes then please answer this question.) Do you attend a school or college?

3) (If the answer to question 1 is Yes then please answer the following question.) What subjects are you currently studying?

4) (If the answer to question 1 is Yes then please answer the following question.) What qualification of course are you currently studying? e.g. B-Tech, A-Level.

5) (If the answer to question 1 is Yes then please answer the following question.) What is your favorite subject?

6) How do you travel to school, college or work?

7) Do you have either a part time or full time job? If yes please describe.

8) How much money do you earn on average over a period of a month? Or how much pocket money do you receive if you receive any?

9) Do you plan to go onto further education after your current education, i.e. University? And if Yes then please describe which subject you wish to study.

10) Do you attend any clubs or organized events in or out of school/ college?

11) What hobbies or interests do you have?

12) Does your school/college have a magazine?

13) (If the answer to the previous question is Yes then please answer the following question.) Do you regularly read the school magazine?

14) How often do you read a magazine?

15) What magazine in particular do you consume?

16) What would you like to see featured in a student magazine?

17) How much money would you pay for a school/ student magazine?


Tuesday, 29 September 2009

Focus Group Member: Toby Scoffield


Toby Scoffield is 16 years of age.
Toby has a keen interest in a variety of sports, Toby's favorite sport that he plays is rugby. Toby is high opinionated and has a good general and academic knowledge. Unfortunately Toby is unsure of many of media codes and conventions but I feel that this could work to my advantage. I will be able to extract a true, raw opinion from Toby and this will enable me to visualize what the consumer audience would want.
Toby will be a strong member of my focus group as he will always be able to express himself and display his opinion on any matters of my research. The results that I hope to gain from Toby will be of key significance to my research and objective.

Toby's Answers to my questionnaire:

- Toby is a student and attends sixth form. He studies Business, Economics, Geology and ICT. They are all A-level qualifications and his favorite and most preferred subject would be Geology.
- Toby travels to school via a car share from a friend.
- He is currently un-employed but plans to seek for a job in the near future.
- Although Toby has no job he does receive a monthly pocket money sum.
- At this moment in time, Toby has not planned or prepared for University.
- Toby's activities consist of:
Rugby Training outside of school, basketball inside school, tennis, gym training and more recently swimming.

- Toby reads a magazine once a week.
- He prefers to read either 'Nuts' magazine or a rugby based magazine.
- Toby believes that a student magazine should include a variety of topics and subjects that change on a regular basis. The magazine could include, interesting facts, current affairs, latest news, fashion, celebrity news, history extracts and comical articles.
- Toby feels that a fair price for a magazine of this sort could be priced at a maximum of £2.
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